Email Helpdesk Software: 8 Best Tools on the Market

Struggling to deliver incredible customer support via email? Looking for email helpdesk software that would help?

FACT: Customers have high expectations when it comes to customer support from businesses. If you aren’t around to help them, there’s certainly a competitor who will. Offering a great product is no longer enough, and in the era of online reviews and social media, companies need to up their customer service game. Of course, a customer can send an email and you can reply using a standard email service provider. But when your support reaches a certain level, you’ll want to consider some of the best email helpdesk software. 

A complete help desk, inside Gmail?

Keeping turns your Gmail into a fully featured help desk. It's not magic, but it is magical.

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What is email helpdesk software?

You can definitely operate a customer support team without email helpdesk software, but you’ll find yourself restricted and your customers becoming increasingly dissatisfied. Email helpdesk software is basically a specialized tool that allows you to deliver support to customers over email as you scale, and automatically convert emails into tickets. 

Critically, although customers have many options when it comes to contacting your business, email remains a popular channel and needs to be supported by email helpdesk software. This means that when an email arrives in your inbox you can manage it with all the right helpdesk features. Helping with email management is a key feature of email helpdesk software. 

If you invest in email helpdesk software, you’ll benefit from the following features: 

• Collaboration features – the ability for agents to collaborate on tickets using collision detection, ticket assignment and more

• Email routing – route tickets to a particular department or person as they arrive in the inbox

• Automations and rules – task the inbox with performing certain actions to make managing tickets more streamlined

• Ticket management – features such as prioritization and status to help you manage the tickets in your inbox

• Automatic responses and canned responses – allow customers to know you have acknowledged receipt and reuse common responses when replying to email

• Analytics and reporting – understand performance and ticket volume with analytics and reporting that can be exported

• Integrations with other software – combine workflows among your tools with integrations built in to your helpdesk software

• Knowledge bases – allow you to create self-service content for your customers looking to solve problems

So email helpdesk software is essential if you want to help more customers, become more efficient at helping customers, increase customer satisfaction and save time and money on customer support costs rather than outsourcing. We’ll go into some more of the advantages of this type of software now. 

Why use email helpdesk software? 

For businesses considering email helpdesk software, they’ll be evaluating some of the top advantages of such a tool. 

You can scale support without increasing headcount

The biggest advantage of email helpdesk software is that your agents become wildly more efficient and productive, which enables you to scale support without increasing headcount. Your team can do more with less if you have the right software to manage email tickets because it reduces the time it takes to resolve each ticket. 

Agents can work more collaboratively

When using email helpdesk software, your agents can work more collaboratively because they have the features needed to work together. The whole point of helpdesk software is to allow a team to manage your tickets, who are working collaboratively instead of as individuals trying to do everything alone. 

Fewer tickets get missed in the inbox

Without email helpdesk software, emails often get missed because agents don’t know who is responsible for which ticket. This results in an unprofessional experience for customers, but luckily with helpdesk software you can say goodbye to those days. You’ll be able to track the status of a ticket and identify which ones still need to be resolved. 

Customers are happier with your service

With all the features that come bundled in with email helpdesk software, customers will be much happier with your service. It will be faster, resolutions will come more easily and following up will be simpler. When agents are given the right software to work with, they have a better experience and customers can sense their satisfaction. 

Decrease resolution times

Agents can work faster and more effectively when you equip them with the right email helpdesk software. You’ll decrease resolution times when agents can avoid hunting for tickets and failing at providing service for your customers. 

Does Outlook have a ticketing system? 

Microsoft Outlook has many useful features but unfortunately does not have an email ticketing system. While Outlook is the most-used email software by businesses, it’s limited when it comes to teams managing email, and that’s why many businesses switch to email helpdesk software to help them cope with the influx of emails. 

The best email helpdesk software 

Now, we’re going to look at the best email ticketing software available. 

1. Keeping – the best email helpdesk software for Gmail

Keeping is our very own email helpdesk software that works right on top of Gmail to bring you the best ticketing experience. Simple and yet powerful, Keeping adds extra email management features such as ticket assignment, prioritization and reporting so that your agents are better able to keep up with their tickets. 

Since Keeping operates within Gmail, the most popular email service in the world, you have a ticketing system with a familiar interface to easily manage customer emails. Since your agents are spending less time learning complex software, they have more time to spend on helping customers and vastly improving the customer experience. 

When you use a standard email service provider such as Gmail or Outlook, you don’t have access to advanced features such as reporting and collision detection. When you choose a tool like Keeping, you are turning email into a helpdesk which ultimately improves the productivity of your customer support team. 

2. ProProfs

ProProfs are known for their suite of software relating to the customer experience but especially their flagship product ProProfs. Also known as a shared inbox, ProProfs is a support ticketing system that you can use to help your customers over email. Used as a platform for managing all your support requests in one place, ProProfs is far superior to standard email. 

One of the best things about ProProfs solutions are the integrations with its suite of software so you can benefit from more products. Combine this with support for multiple channels in the ticketing system, and ProProfs starts to look like a very powerful option. Since ProProfs is more than just email ticketing, you’ll get more return on investment. 

Since you can customize ProProfs to suit your needs, it’s simple to create a solution that excels by creating custom fields on your tickets and setting priorities and alerts to match SLAs. Connect with live chat, knowledge base and surveys to enhance the customer experience. 

3. Zendesk

Zendesk has lots of experience in supporting enterprise companies. What you can do with Zendesk is limited by your imagination, but it is not a simple tool. To get the most out of Zendesk, you will have to invest in ongoing training and make the most of their customer support team. 

Zendesk combines the best of messaging and AI and automation to enable you to create superior customer experiences, no matter your business size. By detecting customer intent, you can equip agents to provide better customer service, while intelligent bots can actually solve customer issues. 

Make use of generative AI to draft customer support responses and knowledge base articles to save you time. Other automations such as key insights and related ticket summaries accelerate your agents’ ability to solve problems. 

4. HelpSpot

HelpSpot has a friendly user interface as an email helpdesk to allow you to solve tickets with precision. Particularly designed for supporting multiple mailboxes, HelpSpot is your friend when it comes to managing large volumes of email across complex workflows. To get detailed feedback on the performance of your helpdesk, use HelpSpot analytics. 

Integrate with HelpSpot’s in-built knowledge base system presented in a book format to help users find the answers they seek. Fully indexable by search engines, HelpSpot is geared towards allowing you to provide holistic support. 

With security top-of-mind, you can host HelpSpot on your own servers or HelpSpot’s own secure AWS-based cloud solution either in the US or Europe. HelpSpot has all the other features you might come to expect from a helpdesk tool, from automations, rules and triggers to integrations with tools like Zapier. 

5. HubSpot Service Desk

If you haven’t heard of HubSpot, we’re not sure what you’ve been doing. Probably best known for their expertise in content marketing and related topics, HubSpot have also made a name for themselves in making some of the best software in customer service. The good news is, you can also access a basic tier for free. 

Track customer support tickets easily with HubSpot, and provide the personalized support that your customers ultimately require. HubSpot’s ticketing system eliminates the need for other tools such as emails and spreadsheets by bringing all these features together. When you use a tool like HubSpot, you can also track key metrics to improve performance. 

Automating many of the processes within HubSpot saves you valuable time and improves the customer experience, making you glad you invested in HubSpot. With all the right information about customers at your fingertips, HubSpot combines the best of automation and data with the human touch. 

6. HappyFox

HappyFox combines email, phone, chat and web to help you support all your customer requests in one place. Many teams, from customer support, to HR and Marketing, to IT, can benefit from HappyFox’s ability to adapt to multiple use cases. Functioning as a multilingual helpdesk, HappyFox empowers global teams to help any customer. 

HappyFox makes it easy to track tickets as a subscriber and sends you email updates about any changes to the ticket. Cloning or merging tickets makes them simpler to manage and teams can benefit from HappyFox’s ticket management features. 

Collaborate more effectively with private notes, requesting the assistance of another agent or department. Agent collision prevents another member of staff from responding to a ticket if a response has already been sent. Smart rules allow for better workflows such as assigning tickets to a particular agent if a particular custom field is present. 

7. Freshdesk

Freshdesk is driven by AI to enable you to help more customers and deliver fast and effective support. As well as offering a scalable knowledge base, you can use Freshdesk to create AI-powered automations and workflows that supercharge your customer service. Generative AI increases the speed and accuracy of your agents working to assist customers. 

As well as the allure of the latest in AI technology, Freshdesk includes all the standard collaboration features such as private notes, tagging and collision detection to ensure a better quality of customer service. AI also lends its hand to providing actionable insights while analyzing real time interactions and monitoring quality. 

Being able to provide AI-powered bots is another feature of Freshdesk so you can help customers automatically. With Freshdesk, you get a lot of value and can even benefit from their free plan if you are a small business. 

8. Help Scout

Help Scout is another big name in the email help desk software market and they provide a highly intuitive solution to allow you to create complex workflows for your customer service team. As a shared inbox software, you can use Help Scout to manage your messages and ensure you send the right reply, every time. 

You can handle lots of customers when you have the assistance of Help Scout. Making use of email templates, being able to direct customers to a self service portal or collaborating with other members of the team saves you time and energy in customer support. 

As a solution that supports your support agents while providing a great experience for customers, Help Scout is the obvious choice for customer-centric businesses. Software doesn’t get in the way of providing real, human experiences. 

How to choose the best email helpdesk software

Ask what it offers your business

You can find the positives in any of the tools mentioned here, but is it the right one for your business? If your business typically runs on Google Workspace, adopting a solution like Keeping which works inside Gmail is a great choice. On the other hand, any solution that offers integrations with the other tools you are using can improve your workflows and deliver value for money. 

Is it value for money? 

Some tools that seem cheaper are actually very restricted when it comes to feature access or bandwidth, and you need to be aware of these limitations when choosing a solution. You need to choose software that supports your businesses needs for a reasonable price point without sacrificing on quality. 

Will the solution still be suitable in one year? 

Asking yourself whether the solution can scale with your business is key to choosing software that will be suitable in the long-term. Being able to add seats, upgrade tiers, and accessing better support can help your business achieve the productivity results you seek, ultimately leading to happier customers. 

Will users actually enjoy using the software? 

It’s not just about management looking to invest in software that will save them time and money. The end users of the product must enjoy adopting and using the software if it is truly to be an effective solution. 

Wrapping up

Choosing the best email helpdesk software is no easy task, when there are so many viable options available. Customer service is unique in every business and that’s why there is such a big market for customer service tools, including email helpdesk software. Supporting customers over email is vital for growing a thriving business that can survive into the future. 

If you fail to invest in the right tools then your customers will definitely notice, so the right email helpdesk is essential to your operations. Important features such as ticket assignment, collision detection and automations help your business take customer service to the next level and maintain a professional image. 

A complete help desk, inside Gmail?

Keeping turns your Gmail into a fully featured help desk. It's not magic, but it is magical.

See How in 2 Minutes