Skip to content
Keeping

Keeping vs. Freshdesk

The Freshdesk alternative that's made for growing businesses

Are you a small business owner looking for a help desk that's simple, affordable, and built for you? Look no further than Keeping.

  • Assign every email to one owner, inside Gmail
  • Nothing to migrate: your email is already in Gmail
  • Set up in two minutes with Google sign-in
Start free in Gmail
G2 High Performer

Rated 4.5 /5 on G2

14 days free. No credit card required. Works with the Gmail you already use.

A Keeping mailbox open inside Gmail beside the regular inbox

2,000+ companies run their shared inbox in Gmail with Keeping

  • Delivery.com
  • La-Z-Boy
  • Revel
  • Harvard Book Store
  • Outside
“We've been able to cut our customer response time down to mere minutes for the vast majority of requests. Vacation and illness coverage has been nearly completely solved.”
Randall R., Manufacturing · G2

Why Keeping is a great Freshdesk alternative

Freshdesk is built for big enterprise customers. Pick Keeping if you are a small business that wants a help desk that is simple, affordable and easy to use, with the features you need to provide great customer support and nothing you do not.

Keeping keeps your customer support invisible

When a customer sends you an email, they won't know you're using Keeping. They'll just see a friendly email from your support address. No case IDs, no jargon, no confusion.

That's because Keeping is designed to keep your customer support personal. When your team responds to a customer request, they'll be using their own email addresses, so your customers can build relationships with the people who are helping them.

Keeping also keeps your team's email addresses private. That means you can keep your work and personal email addresses separate, and your customers won't be able to see your team's real email addresses.

A customer email open in Gmail with Keeping’s shared mailboxes in the left rail and its assignment and status panel on the right

Keeping works directly inside Gmail

Your team can use Keeping without any training. Keeping is a help desk that works directly inside Gmail, so your team can use it without learning a new tool. They already know how to use Gmail, so they already know how to use Keeping.

That means your team can start using Keeping immediately without downtime or productivity loss.

Keeping also saves you time. Because Keeping is integrated with Gmail, you don't have to switch between different apps to manage your customer support tickets. This means your team can spend less time managing their inbox and more time helping customers.

Assigning an email to a teammate from Keeping’s panel inside Gmail

Freshdesk vs Keeping, feature by feature

See how Keeping and Freshdesk compare across every feature and why Keeping is the best Freshdesk alternative for most small businesses.

Keeping compared withFreshdesk, feature by feature
KeepingFreshdesk
Works inside GmailYesNo
Invisible to customersYesNo
The most popular ready-made plan$24per user/month$55per user/month
Multiple mailboxesYesYes
Easy setup & onboardingYesNo
Canned repliesYesYes
No lock inYesNo
Advanced analytics + SLAsYesYes

Freshdesk prices from freshworks.com, as of October 2026.

Keeping brings help desk features to Gmail

Keeping is easy to use, saves you time, and helps you provide better customer service.

Collaborate in Gmail

Adding customer support to your operation no longer means opening an extra browser tab. Manage your shared inbox from your own Gmail account. No external app!

  • Add collaboration to email
  • Stop duplicated work
  • Share the workload
Learn More about Collaborate in Gmail
A customer email assigned to a teammate from inside Gmail

Simple & Streamlined

Our instant setup and Gmail integration are designed for the busiest teams. There’s no complex software to configure. You’re up and running and supporting customers in minutes.

  • Get started in minutes
  • One home for multiple mailboxes
  • Save time with shared templates
Learn More about Simple & Streamlined
A saved reply template being inserted into a Gmail response

Best-in-Class Analytics

Advanced reporting gives you the data you need to know how your team responds to customers. Track first response time, resolution time, busiest times, and much more.

  • Reports by agent, tag, and mailbox
  • Understand how your team can improve
  • Visualize the data over time
Learn More about Best-in-Class Analytics
A Keeping report showing first response and resolution times

Automate Everything

Focus on what’s essential and let workflows handle repetitive tasks. Automatically assign tickets, set priority and tags, or change the status based on the content of your email.

  • Improve team efficiency
  • Respond to customers faster
  • Nothing slips through the cracks
Learn More about Automate Everything
A Keeping workflow assigning an incoming email automatically

Connect the Tools You Use

Keeping is a powerful tool that can help you to stay organized and productive. But it can be even more powerful when you connect it to your other tools, such as Shopify, Zapier, or HubSpot.

Learn More about Connect the Tools You Use
The HubSpot, Shopify, Slack and Zapier logos connected to Keeping

Work together on customer support, right in Gmail

  • Made for busy teams

    Collaborate with team members in real-time — no more forwarding emails and confusion around who is doing what.

  • Try us for free

    Sign in with Google and you're set up in two minutes. The trial is the full product, so your team can run real email through it before you decide.

  • Secure and safe

    Security and safety are at the core of everything we do. We publish our security policies and procedures so that you can see how we protect your data.

Advanced

$24

per user per month
billed annually

Our most comprehensive plan at a price you can afford.

Our customers love us for a reason

Don’t just take our word for it, see what our customers are saying about us.

G2 High Performer

Rated 4.5 /5 on G2

View All Reviews