Keeping is the simple Front alternative that works inside Gmail

To get the most of out of Front, you need start using it for all of your day-to-day email. Front is a powerful tool but it's complicated. Your team will have to adopt and learn an entirely new way to use email.

Keeping gives you all of the shared inbox features you need to manage customer support inside Gmail. Teams love Keeping because there is no complicated onboarding or new tool to learn.

We've got a full feature breakdown below so you can decide for yourself.


Rated 4.4 /5 on G2

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Why Keeping is a smart Front alternative

Keeping is the Front alternative that has every feature you need for one low price.


Keeping works inside Gmail

When you install Keeping, we create a new section inside your Gmail. This allows you to continue to use Gmail for your day-to-day work while having easy access to your customer support inbox.

Front, on the other hand, requires that your entire team adjusts how they use email. This is a big change and you can expect some resistance. What good is an expensive new tool if your team doesn't use it?

Only Keeping lets you share your mailbox from right inside Gmail.

Keeping is more affordable

If you want reporting and analytics, you should compare Keeping's Organization Plan ($17/user/month) with Front's Growth Plan ($59/user/month). With Front, you are required to pay up front for an entire year, with a minimum of 5 users. That's $3,500 a year just to get started.

On average, Keeping is about 70% less expensive than Front. And you still get all of the critical features to manage a shared mailbox.

For a 5 person team, you can expect to save nearly $2,800/year with Keeping.


A quick comparison on price

See how Keeping and Front compare across every feature and why Keeping is the best Front alternative for most small business.

Unlimited shared inboxes
Month-to-month pricing
Annual Only
Most popular plan$17user/month$228user/year
Works inside Gmail
SLAs and response times
+$960per user/year
Unlimited custom Workflows
+$960per user/year
Email, live chat, video support
HubSpot integration
+$480per user/year

Why choose Keeping over Front

Keeping works inside Gmail and comes with fair month-to-month pricing.

Collaborate in Gmail

Adding a shared inbox to your operation no longer means extra software or browser tabs. Manage your shared from your own Gmail account. No external app!

  • Add collaboration to email
  • Stop duplicate work
  • Share the workload

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Simple & Streamlined

Our instant setup and Gmail integration are designed for the busiest teams. There’s no complex software to configure. You’re up and running and supporting customers in minutes.

  • Get started in minutes
  • One home for multiple mailboxes
  • Save time with shared templates

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Best-in-Class Analytics

Advanced reporting gives you the data you need to know how your team responds to customers. Track first response time, resolution time, busiest times, and much more.

  • Reports by agent, tag, and mailbox
  • Understand how your team can improve
  • Visualize the data over time

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Automate Everything

Focus on what’s essential and let workflows handle repetitive tasks. Automatically assign tickets, set priority and tags, or change the status based on the content of your email.

  • Improve team efficiency
  • Respond to customers faster
  • Nothing slips through the cracks

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Connect the Tools You Use

Keeping is a powerful tool that can help you to stay organized and productive. But it can be even more powerful when you connect it to your other tools, such as Shopify, Zapier, or HubSpot.

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All the essentials that you and your team needs


Made for busy teams

Collaborate with team members in real-time — no more forwarding emails and confusion around who is doing what.


Try us for free

There's no credit card required to get started. Get set up and connected in less than 10 minutes.

secure and safe

Secure and safe

Security and safety are at the core of everything we do. We publish our security policies and procedures so that you can see how we protect your data.



per user per month billed annually

Our most comprehensive plan, at a price you can afford.

Our customers love us for a reason

Don’t just take our word for it, see what our customers are saying about us.


Rated 4.4 /5 on G2