11 Best Customer Service Email Management Tools

Does your customer service email feel out of control? Discover 11 absolutely best customer service email management tools to help you overcome it.

Cody Duval

Last updated: January 16, 2023

12 mins read

Looking for software to manage customer service emails? Wondering which tools would be right for you?

I guess it goes without saying – Email is the most popular customer service channel. After all, up to 93% of customers prefer to use email to get in touch with your business. 

This also means that your customer service team needs the best email management tool to process all those inquiries.

So, below, I’ve listed the 11 best customer service email management tools that you should evaluate.

But let’s get something out of the way first…

A complete help desk, inside Gmail?
Keeping turns your Gmail into a fully featured help desk. It's not magic, but it feels magical.

What is the customer service email management software?

Fact-Your customer support team might already communicate with customers using a traditional inbox (such as Gmail or Outlook).

So, customer service email management software is like an upgrade for that traditional inbox. It helps you link the existing email (or multiple emails) to your email management software, and then, start collaborating on them as a team. 

The best email management software is better than a traditional inbox because your team can access a shared platform. This is a step up from each agent viewing their own version of every email, as in distribution lists for a shared email, which has high potential for conflicts. In email management software, by contrast, you have the opportunity to edit drafts in real-time, track tickets, and much more.

Example of email management software.

An example of an email management tool.

You can keep track of high volumes of emails, monitor your progress in solving tickets, and split the workload among multiple team members. Your customer support team can more easily communicate with your customers, treating each email as a ticket. 

Most email management solutions sit on top of your regular email inbox and provide extra features for managing your emails.

Core features of customer service email management software

You’ve got a few options to choose from when it comes to email management tools, but they all have a number of features in common. These features define the true purpose of this type of software. 

Collaborative dashboard

When your users log in to your email management system, they are all greeted by the same collaborative dashboard. Instead of individual inboxes, users all see the same emails, reports, templates and more. Agents can see at a glance which tickets are waiting for their attention and each email status. 

Creating workflows

Creating workflows is a cinch in email management software. You can set up your automations and rules once, and they will work until you press pause. This makes the administrative load of managing an email inbox much lighter, since so much of the heavy lifting is done for you. Workflows also create consistency in how you handle each new ticket.

Workflows that help agents manage customer emails more effectively.

Workflows in Keeping 

Reporting and analytics

One of the most notable missing features from traditional email is reporting and analytics. Key customer service metrics are essential for tracking the health and improving the performance of your team. You could have access to email response time tracking, for example, or new tickets based on tags. 


Your team will rarely use a single customer service tool. Integrations with other customer service platforms can be very appealing, such as live chat, a CRM or even an ecommerce solution. This means you can hop between your tools without switching tabs or requiring login credentials, and benefit from a bird’s eye view of every customer. 

Spam defenses 

Although traditional email tools like Gmail or Outlook do a good job of defending against spam, better software can provide even more sophisticated spam protection. Spammy emails are sent to junk even before you have time to notice them, reducing inbox clutter and helping agents focus on the emails that matter. 


When customers get in touch, they need to know you have received their email. Or they might email again. Sending out an automatic, carefully crafted autoresponder assures customers that you are dealing with their request. 

AI features

Businesses are excited about the possibility of implementing AI (Artificial Intelligence) in their customer service email. When it comes to composing, editing, and interpreting email, AI is certainly in a position to help. Certain tools also allow you to analyze performance with the assistance of AI, leading to greater insights.   

Organizational capabilities

Large volumes of email also require better organization, with features such as assignment, prioritization, and tagging. These features are either limited or unavailable in traditional email software, making such tools ill-suited for organizing high volumes of customer emails. 

12 Customer Service Email Management Tools

1. Keeping – Customer service email management software for Gmail

Keeping, a customer service email management software for Gmail.

Keeping (disclaimer – this is our tool,) is one of the best email management tools out there. This is because Keeping balances a wide range of features with a simple interface, streamlining the transition from a traditional inbox. If you’ve been wondering how to track emails, prioritize tickets, share notes, and more, Keeping is the answer. 

Keeping eliminates the need for other software tools by enabling you to manage every element of your email within the inbox. Teams can chat, tag each other, and manage their own tickets in their own private inbox, always synced with the rest of the team. 

Another screenshot of Keeping, an email management tool.

Access shared notes in Keeping

Easily control who has access to your shared email address in Keeping. Manage multiple email accounts with the shared workspace. Revoke access for team members who leave the department. Working collectively also provides the option to track performance in analytics. This allows you to improve customer service over time and manage workload. 

A few of Keeping’s top features are: 

  • Collision detection
  • Autoresponder
  • Assignment
  • Prioritization
  • Shared notes
  • Automations and rules
  • Integrations
  • Analytics
  • Shared templates 

What makes Keeping different?

Integrating directly with Gmail makes Keeping one of the easiest tools to adopt for managing your email. The same smooth interface is available, while agents have access to better features than they would with a Google Groups collaborative inbox

So even if you love Google Workspace and don’t want to switch to a new platform, you can still adopt Keeping. Avoid the hassle of learning complex software and struggling under the weight of features you don’t actually need.  

What are the benefits of Keeping?

Keeping elevates traditional email by making it truly collaborative and helpful. You can hold on to everything about email that makes it an appealing medium while eliminating the bottlenecks. 

Our customers say it best:

“I like how easy it is to use Keeping straight from my Gmail inbox. In our company, many of us manage one group email inbox inside G-Suite. For a year we did this without Keeping and several emails got missed, and it was hard to know who responded, when they responded and which required follow up. 

“Keeping makes it really simple to keep track of this. We totally rely on this tool daily now, very grateful for it. Their customer support is also really great. I emailed them a simple question and they responded quickly and thoroughly. It is also very easy to download the app and add the plugin to my Chrome bar. Their library of tutorials and resources is also very robust in teaching people and teams to use the tool.”

Katie L, small business – via G2

2. SaneBox


SaneBox is a trainable AI assistant that helps you get rid of inbox clutter. Organize and prioritize email automatically with SaneBox. You receive daily updates about the platform’s activities as well as any other email activity. Keep track of emails that customers have not replied to automatically with the SaneNoReplies folder. 

The great thing about SaneBox is it works with any email client. It supports PC or Mac, and desktop or mobile. Agents who switch devices or platforms as a result of hybrid working will appreciate this feature. 

SaneBox works by analyzing the interactions you have with your email and taking smart actions. This means that the more you use SaneBox, the smarter it becomes over time. SaneBox never actually reads your email. It simply analyzes your header contents. 


  • Applies AI to your emails to manage them more easily making SaneBox an inbox assistant 
  • Complies with security concerns about customer data by only reading titles of emails


  • Doesn’t include collaboration features for agents hoping to manage an inbox
  • Better for controlling spam than supplementing customer service


$7 per month. 

3. DragApp


Drag is another tool that you can use with Gmail. It particularly focuses on managing your emails in a visual way. Any team, from customer service, to IT, to HR, can use Drag to respond to stakeholders. Add tasks, checklists and task notes to emails for greater productivity. 

Turn your Google Workspace into boards to easily track your email instead of viewing every item in a traditional list. Activity logs tell you which actions Drag has performed for you, while sorting and filtering boards helps you find information much more quickly. 

Drag is so much more than email management. Send scheduled email sequences so your team never misses following up on an email again. Eliminate busywork with complex automations and rules that you can set to move emails between different boards, for example. 


  • Uses a visual board system to organize tasks that relate to emails
  • Automatic tagging for cards streamlines processes


  • Similarities to a project management system rather than an email management tool
  • Longer app loading times can result if Drag struggles with high volumes of emails 


$0 per user for up to three users. 

4. Clean Email

Clean Email is a leading privacy-first email cleaning and management service designed to help users delete thousands of emails with a few clicks and maintain a clean and organized inbox. With features like Unsubscriber which gathers all newsletters and subscriptions in a single view, a Screener to pre-screen new senders, and Smart Folders grouping emails into types like Ridesharing, Travel, and Finance (and many more!), Clean Email makes managing your inbox effortless.

Additionally, Clean Email offers Cleaning Suggestions for frequently cleaned emails. Users can set up rules with Auto Clean to automatically organize incoming emails (like keeping only the newest email from a specific sender, for example), ensuring minimal manual sorting. The service prioritizes privacy by ensuring user data is not sold or used for advertising purposes. It supports all major email providers and is accessible via web browsers and mobile devices, making it ideal for users who manage multiple email accounts or switch between devices.


  • Simplifies email management with automation.
  • Protects privacy by avoiding data sales and ads.
  • Compatible with multiple platforms and devices.


  • Lacks team collaboration features.
  • Focused mainly on email decluttering.


Offers 1,000 free cleaning and 25 unsubscribing actions, and a 14-day free trial of all advanced features. Premium plans start from $9.99.

5. Gmail

Using Gmail to manage customer emails.

Another popular tool for email is Gmail, which can be upgraded as a Collaborative Inbox for teams working on customer service emails. This feature is free and offers some of the features contained within the more mainstream tools, although it also has limitations. 

Long-standing users of Google Workspace may enjoy staying within its ecosystem to manage email. If they can use it for customer service email, all the better. As we have already mentioned, there are some alternatives available.

Google Workspace for business is becoming increasingly popular, although Google still has not developed a tool aimed specifically at customer service email.  


  • Confidential Mode sets expiries on emails and requires respondents to verify by text
  • Integrate with other Google Workspace apps such as Google Chat, Google Meet, and more


  • Not designed specifically for customer service so is lacking some important functionality
  • More difficult to manage multiple email accounts than other solutions


Starting at $6.31 per user per month for Google Workspace (Google’s suite of productivity tools).  

6. Zendesk


Zendesk helps you manage your incoming emails with ticketing. You can combine email with other forms of support such as messaging and help centers to bring all your customer tickets into one platform. You can customize Zendesk to suit any type of business. 

The customer hub means that customers are notified when your support team has received their request. Agents can work together collaboratively with routing, time tracking and service level agreements which elevate customer service to a more professional level. 

A unified agent workspace makes the task of managing customer requests much easier. Access every element of the interface you might need during an interaction in one dashboard. Customize workflows, set up automations and route tickets to scale your customer service effortlessly. If you can imagine it, you can probably accomplish it in Zendesk. 


  • Use unlimited email addresses for your account in the same inbox
  • Full-featured help desks means you can provide support on any channel


  • Can be too complex for the needs of many businesses, and therefore hard to learn and use
  • Using Zendesk for large teams becomes very costly as the number of seats climbs


Starting at $57 per agent per month. 

7. Front


Front is a help desk that primarily focuses on email. With a streamlined user interface that is easy-to-use, simple features laid out intuitively, and powerful automations and integrations, Front is a top choice.

More personal than a help desk and more efficient than using email on its own, Front combines the best of both worlds. Bring multiple channels together in the same platform, and route messages based on data such as relevant keywords or account information from Salesforce. Create much more powerful workflows using Front. 

Front is built to facilitate teamwork with the ability to draft shared responses and chat internally over tickets. Front integrates fully with third-party platforms and displays customer data such as order history and past conversations for a more holistic view. 


  • Set up a self-service knowledge base included with Front to deflect customer inquiries 
  • Front includes insights into customer health based on conversations and interactions


  • It’s not that easy to find old messages in Front
  • There are issues with the way that Front groups emails into threads, making them harder to manage


Starting at $59 per agent per month

8. Missive


Missive is another great tool for managing team email. It also supports SMS and webchat, so you can bring many of your channels together in one shared inbox. A clear layout means any team can learn to use Missive in minutes, accelerating collaboration and productivity. 

Active members and observers are two distinct roles within Missive, where one receives notifications and the other doesn’t. Missive is a comprehensive tool for managing shared email, with collaborative drafts, multiple signatures and canned responses ready to go. 

With tasks and calendars, Missive provides comprehensive functionality for managing customer inquiries and needs within your team. It’s likely you will only need this one tool even if you need to support multiple organizations within Missive. 


  • Full-featured tool that covers the majority of daily customer service tasks
  • Collaborate on email entirely through Missive, without relying on communication tools like Slack


  • Can be hard to discover everything about the product on your own
  • Some users think Missive lacks integrations with popular tools such as Telegram, Zoho or Monday


Starts at $0 per month for up to three users. 

9. Mailbird


Mailbird is particularly suited to managing multiple email accounts all in one platform. This even works if you are using different email providers, meaning no more logging in and out of your respective accounts. 

It’s intended for Windows so consider this solution if you’re struggling to get the most out of Outlook for your customer service team. Although designed more for individual business email accounts, certain features will still come in handy such as scheduling email, read receipts and undoing sent email. 

Mailbird for business is also available so you can connect with productivity and collaboration apps, add unlimited accounts to your unified inbox, and use the easy migration feature. 


  • AI-powered email authoring makes composing customer emails quicker
  • Native to Windows means Mailbird works well in your environment


  • Lack of availability through the cloud makes Mailbird limited in some cases
  • Missing some key customer service features such as analytics and automations. 



10. Zoho Mail

Zoho Mail.

Zoho Mail is an email tool for business. Since Zoho also offers other apps such as a CRM and help desk, you have options for many integrations that make your customer service team more productive. Calendar, tasks, notes and contacts within Zoho Mail give you the ability to track anything to do with customers. 

Even better, Smart Events allow you to create events automatically. So if you have appointments with customers, you can easily schedule these in Zoho Mail. Adding tasks also helps you break down projects into smaller steps. 

In the control panel, you can manage all aspects of security and restrictions to ensure only the right people have access to your mailboxes. 


  • Other useful tools are available along with Zoho Mail through simple integrations
  • Robust security features such as two-factor authentication and encryption


  • Zoho Mail is not that straightforward or easy to use
  • It’s difficult to integrate with tools outside the Zoho ecosystem


Starting at $1.01 per user per month. 

11. Freshdesk


Similarly to Zoho, Freshworks makes Freshdesk  as part of a suite of tools aimed at improving customer service. Freshdesk is a basic team inbox with many helpful features for collaboration and organization. Freshdesk is a tool on par with Zendesk. 

Links with community forums, handy integrations with a self-service knowledge base, and chatbots powered by Freddy AI make Freshdesk a full-service solution. Support customers from every angle using email as a starting point. 

Interact further with customers through satisfaction scores and feedback surveys to understand how they feel about your service. Use the data to improve your service and answer the most pressing questions from your customers.  


  • Robust routing capabilities and automations make Freshdesk a powerful tool
  • Unified workspace keeps every agent on the same page no matter the channel


  • Relies on outsourcing some basic features to third-party app integrations instead of including them natively to the platform
  • Freshdesk contains features aimed more at managing larger teams which means you might pay for functionality you don’t use


Starts at $0 per user per month. 

Master your inbox with Keeping

Email management tools are built for teams. Email is not a solo activity in customer service. That’s all you need to know. If you want to go beyond the siloed workings of individual agents, adopt a tool like Keeping and make your customers happy. Customers will certainly notice the shift.

Keeping is a natural evolution from a traditional email tool such as Gmail or Outlook. You can accomplish so much more without clunky workarounds or compromises. Say goodbye to the unwieldy spreadsheets slowing you down. 

A complete help desk, inside Gmail?
Keeping turns your Gmail into a fully featured help desk. It's not magic, but it feels magical.
Cody Duval

Cody is the Founder and CEO of Keeping. He's a self-professed nerd about processes and operations and loves helping others grow and build their businesses.

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