Ensuring your customers are successful with your products and services is critical for businesses who want to experience sustainable, long-term growth. If customers don’t recognize value quickly and consistently, they may well start looking to your competitors who offer a better customer experience.
According to Forrester research, 72% of businesses said improving customer success is their top priority, so it’s on the agenda for many. If you don’t pay attention to customer success, your business is lagging behind.
That’s why the customer success arena has experienced massive growth in the past few years. There are tons of bloggers out there creating valuable content aimed at customer success managers and the like who are interested in improving their knowledge.
Learn from the best when it comes to customer success with these top industry blogs that share valuable content your business can take advantage of.
18 top customer success blogs
Gainsight is customer success software that provides their customers with the power to retain customers and increase revenue after the sale. Their blog will allow you to propel your customer success team to new heights by sharing Gainsight’s market-leading recommendations and knowledge shared by leaders in the industry. Gainsight is not only dedicated to customer success, but also shares blog posts relating to product experience, customer retention, and customer-centricity.
Recommended reading: The Art of Scaling Customer Success
ChurnZero is a customer success blog dedicated to fighting churn. Since ChurnZero is customer success software that enables companies to understand their customer’s product usage, evaluate their health, and the ability to manage and automate the customer experience, ChurnZero is well-placed to offer advice and inspiration related to all things customer success.
Recommended reading: Championing the Customer Success team’s role in a way that other teams can’t ignore
Totango is another customer success software that allows subscription businesses to cut through the noise of customer success by linking customer data, consciously tracking customer health fluctuations, and proactively interacting with customers to ensure success. Totango’s blog shares posts on topics like customer success, customer engagement, customer experience, customer health, and customer loyalty.
Recommended reading: Top 10 Insights from Customer Success Executives in 2022
CustomerSuccessBox is results-oriented customer success software for B2B SaaS businesses. It enables you to increase customer retention, fuel product adoption, and boost revenue. They share their insights on their blog which covers topics such as customer success, reducing churn, and SaaS.
Recommended reading: Customer Intelligence: Why it is important for Customer Success?
Custify is another customer success platform that aims to end customer churn in favor of customer success. Custify’s blog shares current trends in customer success through sharing expert opinions on a weekly basis. You need to look no further for customer success advice, tutorials, and tips. It also includes topics such as churn, customer support, SaaS, and customer journey.
Recommended reading: Customer Success Metrics You Should Track
6. The Success League
The Success League is an organization that helps customer success leaders to create and develop industry-leading customer success teams. Their blog content provides recommendations on how readers can manage their teams and propel them to success. The blog also contains topics on leadership, innovation and customer relationships.
Recommended reading: Why the Data Team is CS’s New Best Friend
Churn360 is customer success software that helps your business gain a 360 degree insight into customers in order to reduce churn and improve customer retention. It is aimed at customer success managers of SaaS companies. Churn360’s blog provides lots of articles relating to customer success, churn reduction, and SaaS.
Recommended reading: Data Driven Customer Success
8. Sixteen Ventures
Sixteen Ventures was founded by Lincoln Murphy, sharing content on customer success, churn, and customer-centric growth. Murphy’s insights are valuable because he is an in-demand customer success consultant, speaker, and published author. Reading his blog means you will learn lots of knowledge relating to business growth with a focus on customer success to propel your business to new heights.
Recommended reading: Customer Success and Sales: Why the Latter determines the Former
ClientSuccess is a customer success software solution that enables customer success teams to retain and expand their current customer base. Their blog includes customer success best practices, strategies, and trends, as well as topics relating to customer feedback, churn and SaaS. ClientSuccess provides thought-leading content for customer success professionals to learn from in order to improve their strategy.
Recommended reading: The MOST Important Customer Success Metrics
SmartKarrot is a customer success platform that keeps pace with a rapidly evolving industry, using Augmented Intelligence to bring workflows, analytics, and automation together in answer to B2B customer success problems. Their blog provides content relating to customer success, product experience, product analytics, and more.
Recommended reading: How to Lead Through a Crisis: A Guide for Customer Success Leaders
Vitally is software that accelerates customer success for B2B SaaS companies by empowering B2B customer success teams to engineer the highest quality customer experiences with powerful analytics, automation, and project management capabilities.Vitally publishes a Future of Customer Success blog which covers all things related to customer success, as well as content on SaaS and growth.
Recommended reading: What is the Golden Ratio of Customer Success Managers to Customers?
Retently is NPS, CSAT, CES automation for customer success teams who want to more effectively survey their customer base. You can learn how to build loyalty and lasting relationships along the entire customer journey. Retently’s blog features topics on Net Promoter Score, NPS Benchmarks, customer success, SaaS and eCommerce.
Recommended reading: The Real Difference Between Customer Support and Customer Success
UserIQ is a customer success platform that lets businesses tap into the full potential of customer success by arming teams with product analytics, customer insights, and user engagement tools. UserIQ’s blog publishes content on how to align your business with customer success through developing a customer-centric attitude.
Recommended reading: We’re growing — now what? Ways CS teams can accommodate more customers
Emojics is software that helps you auto-collect customer feedback from your website or emails, all in one subscription, so you can get on-the-ground information about how well your content is performing. Emojic’s customer success blog is the place to learn about how to make customers more successful with your product or service, and also about gathering user feedback and sales and marketing.
Recommended reading: How to Get a Customer Success Job?
Freshdesk is customer success software that helps customers to reach their goals more quickly, minimize churn, and enhance your value to customers. Freshdesk customer success blog provides satisfyingly rich and helpful articles on customer success. The content specifically covers topics such as customer success intelligence, customer success analytics, customer success operations, customer onboarding, and customer success management.
Recommended reading: How to Segment for Customer Success
SuccessCOACHING provides skills training for customer success professionals. Their blog moves the emphasis away from offering vague information about the “why” and the “what” of customer success, to offering practical, tested strategies that provide the “how” of delivering customer success.
Recommended reading: 7 Habits Every Customer Success Leader Needs
17. Keep the Customer
Keep the Customer blog is run by Diana De Jesus who wants to share her knowledge related to all things customer success. Diana works at the most rapidly growing customer success SaaS companies, Catalyst, and enables people to find a job in customer success as well as build their brand. She posts valuable resources and tips on how you can improve your customer success.
Recommended reading: How To Be Proactive in Customer Success
Planhat is customer success software that enables you to obtain more value more quickly with fast setup, easy to learn tools, and a complete customer success toolkit. Planhat’s blog focuses on topics relating to customer success including analytics, measurement and benchmarking.
Recommended reading: What Is Customer Success Analytics?
The blogs listed in this article all offer actionable advice on how you can improve customer success at your business. They’re all written by thought leaders working on the front lines of customer success.
There’s a never-ending amount to learn when it comes to customer success. These popular blogs in the customer success space are providing valuable content that CS professionals can learn from and use to improve their operations. When you’ve got so much helpful content at your fingertips, there’s no excuse not to keep improving your CS teams and supporting more customers to be successful with your products.
When customers are successful, companies are successful. It’s a virtuous circle in which success begets more success, and companies experience growth when customers are happy and engaged with their products. That’s why it’s important to emphasize customer success at all stages of the customer journey to ensure that customers are continuing to extract value from your products and services.