Ensuring your customers are successful with your products and services is critical for businesses who want to experience sustainable, long-term growth. If customers don’t recognize value quickly and consistently, they may well start looking to your competitors who offer a better customer experience.
Customer success reading is most useful when it helps you solve a specific problem: onboarding customers, spotting adoption gaps, or preparing for renewals. Check an article’s publication date and sources before applying its benchmarks to your own team.
The resources below include vendor blogs and independent practitioners. Older articles can still explain useful methods; use current documentation for product features and pricing.
Learn from the best when it comes to customer success with these top industry blogs that share valuable content your business can take advantage of.
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17 top customer success blogs
1. Gainsight
Gainsight is customer success software that provides their customers with the power to retain customers and increase revenue after the sale. Their blog will allow you to propel your customer success team to new heights by sharing Gainsight’s market-leading recommendations and knowledge shared by leaders in the industry. Gainsight is not only dedicated to customer success, but also shares blog posts relating to product experience, customer retention, and customer-centricity.
Recommended reading: The Art of Scaling Customer Success
2. ChurnZero
ChurnZero is a customer success blog dedicated to fighting churn. Since ChurnZero is customer success software that enables companies to understand their customer’s product usage, evaluate their health, and the ability to manage and automate the customer experience, ChurnZero is well-placed to offer advice and inspiration related to all things customer success.
Recommended reading: Championing the Customer Success team’s role in a way that other teams can’t ignore
3. HubSpot
HubSpot’s Service Blog covers customer success alongside customer support and service operations. Its guides explain onboarding, adoption, retention, and the metrics teams use to evaluate those activities.
Recommended reading: What is customer success?
4. TSIA
TSIA’s blog covers customer success, growth, renewals, and technology service operations. Its articles are useful for leaders evaluating customer health models and the capabilities their teams need to deliver customer outcomes.
Recommended reading: TSIA’s customer success research
5. Custify
Custify is another customer success platform that aims to end customer churn in favor of customer success. Custify’s blog shares current trends in customer success through sharing expert opinions through practical articles. You need to look no further for customer success advice, tutorials, and tips. It also includes topics such as churn, customer support, SaaS, and customer journey.
Recommended reading: Customer Success Metrics You Should Track
6. The Success League
The Success League is an organization that helps customer success leaders to create and develop industry-leading customer success teams. Their blog content provides recommendations on how readers can manage their teams and propel them to success. The blog also contains topics on leadership, innovation and customer relationships.
Recommended reading: Before You Train Your Team, Build the Foundation
7. Sixteen Ventures
Sixteen Ventures was founded by Lincoln Murphy, sharing content on customer success, churn, and customer-centric growth. Murphy’s insights are valuable because he is an in-demand customer success consultant, speaker, and published author. Reading his blog means you will learn lots of knowledge relating to business growth with a focus on customer success to propel your business to new heights.
Recommended reading: Customer Success and Sales: Why the Latter determines the Former
8. ClientSuccess
ClientSuccess is a customer success software solution that enables customer success teams to retain and expand their current customer base. Their blog includes customer success best practices, strategies, and trends, as well as topics relating to customer feedback, churn and SaaS. ClientSuccess provides thought-leading content for customer success professionals to learn from in order to improve their strategy.
Recommended reading: The MOST Important Customer Success Metrics
9. SmartKarrot
SmartKarrot is a customer success platform that keeps pace with a rapidly evolving industry, using Augmented Intelligence to bring workflows, analytics, and automation together in answer to B2B customer success problems. Their blog provides content relating to customer success, product experience, product analytics, and more.
Recommended reading: How to Lead Through a Crisis: A Guide for Customer Success Leaders
10. Vitally
Vitally is software that accelerates customer success for B2B SaaS companies by empowering B2B customer success teams to engineer the highest quality customer experiences with powerful analytics, automation, and project management capabilities. Vitally publishes a Future of Customer Success blog which covers all things related to customer success, as well as content on SaaS and growth.
Recommended reading: What is the Golden Ratio of Customer Success Managers to Customers?
11. Retently
Retently is NPS, CSAT, CES automation for customer success teams who want to more effectively survey their customer base. You can learn how to build loyalty and lasting relationships along the entire customer journey. Retently’s blog features topics on Net Promoter Score, NPS Benchmarks, customer success, SaaS and eCommerce.
Recommended reading: The Real Difference Between Customer Support and Customer Success
12. UserIQ
UserIQ is a customer success platform that lets businesses tap into the full potential of customer success by arming teams with product analytics, customer insights, and user engagement tools. Its blog archive includes articles on developing a customer-centric approach. Check individual publication dates before using an article as a source of current product information.
Recommended reading: We’re growing — now what? Ways CS teams can accommodate more customers
13. Intercom
Intercom’s customer support blog covers support operations, customer experience, and AI-assisted service. It is useful for customer success teams working with support colleagues to spot recurring customer problems and improve the handoff between teams.
Recommended reading: Raising the bar for customer experience
14. Freshworks
Freshworks publishes customer success resources alongside its customer service software. Its customer success blog provides satisfyingly rich and helpful articles on customer success. The content specifically covers topics such as customer success intelligence, customer success analytics, customer success operations, customer onboarding, and customer success management.
Recommended reading: How to Segment for Customer Success
15. SuccessCOACHING
SuccessCOACHING provides skills training for customer success professionals. Their blog moves the emphasis away from offering vague information about the “why” and the “what” of customer success, to offering practical, tested strategies that provide the “how” of delivering customer success.
Recommended reading: 7 Habits Every Customer Success Leader Needs
16. Customer Success Collective
Customer Success Collective publishes practical guides and perspectives for customer success professionals. Its community resources cover customer success strategy, career development, and team leadership.
Recommended reading: Customer Success Collective articles
17. Planhat
Planhat’s editorial library includes customer success guides and examples of how teams use customer data. Read its product articles as vendor perspectives, and compare the suggested workflows with your own team’s needs.
Recommended reading: Planhat for Customer Success
Wrapping up
The blogs listed in this article all offer actionable advice on how you can improve customer success at your business. They’re all written by thought leaders working on the front lines of customer success.
There’s a never-ending amount to learn when it comes to customer success. These popular blogs in the customer success space are providing valuable content that CS professionals can learn from and use to improve their operations. When you’ve got so much helpful content at your fingertips, there’s no excuse not to keep improving your CS teams and supporting more customers to be successful with your products.
When customers are successful, companies are successful. It’s a virtuous circle in which success begets more success, and companies experience growth when customers are happy and engaged with their products. That’s why it’s important to emphasize customer success at all stages of the customer journey to ensure that customers are continuing to extract value from your products and services.
