Google Groups for Customer Support

Google Groups for Customer Support

In this article, we'll explore the advantages and limitations of using Google Groups for customer support.


Last updated: November 9, 2023

7 mins read

Google Groups has emerged as an appealing option for businesses looking to streamline their customer service operations. Its user-friendly interface and broad accessibility make it attractive for fostering customer-agent interactions.

However, as the saying goes, “the proof is in the pudding.” A critical question arises regarding Google Groups for customer support: Is it truly the best solution?

In this article, we’ll explore the advantages and limitations of using Google Groups for customer support. While it offers undeniable benefits, it’s crucial to delve into its features, drawbacks, and potential alternatives to determine the ideal fit for your customer support strategy.

Let’s dive in and assess whether Google Groups stands as the ultimate solution or if there might be better alternatives for your organization’s unique needs.

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Understanding Google Groups

Google Groups is a service offered by Google that allows people to create and participate in online discussion forums and mailing lists. It serves as a platform for communication, collaboration, and information sharing among groups of individuals or organizations. This service can be used for various purposes, including professional discussions, community forums, project management and customer support!

  • Users can interact via email. Messages sent to a group email address are distributed to all group members.

  • Replies can be made through email; these responses are reflected in the online forum.

  • Group administrators can manage membership, set permissions, and control who can view, post, and moderate content within the group.

  • All messages and discussions are archived, making searching for and accessing past conversations simple.

Google Groups provides a centralized platform for group communication, ensuring that important information and discussions are easily accessible to all members. Multiple people can collaborate on projects, share resources, and coordinate activities within the group, leading to improved teamwork and productivity.

Read More: Keeping is the Google Groups Alternative that “Just Works”

How Google Groups Can Be Used for Customer Support

While Google Groups is not primarily made for customer support, there are some efficient functionalities customer support teams can use with Google Groups. If you are thinking of using Google Groups for customer support, you get these features:

Centralized Support Hub

Google Groups can be a centralized hub for customer inquiries, questions, and support requests. Customers can post their queries, report issues, or seek assistance within the group.

Open and Public Forums

Public Google Groups can be established to create open support forums. These forums allow customers to engage with one another, ask questions, and share their experiences. Other customers or community members can also offer solutions and insights.

Knowledge Base

Over time, Google Groups accumulate a valuable knowledge base of discussions and solutions. Customers can search the archives for answers to common questions, reducing the need for repetitive inquiries and providing self-service options.

Real-time Support

Google Groups offer real-time communication, allowing support agents to respond promptly to customer queries. Notifications ensure that support teams are alerted to new posts, enabling timely responses.

Collaborative Problem Solving

Support teams can collaborate within Google Groups to solve complex customer issues. Multiple team members can contribute to discussions, share insights, and provide comprehensive solutions.

Integration with Google Workspace

Google Groups seamlessly integrate with other Google Workspace tools, such as Google Drive and Google Docs. This integration enables support teams to share documents, resources, and schedules for more efficient support.

Feedback and Improvement

Google Groups can serve as a valuable feedback channel. Customers can provide suggestions, report bugs, and share their experiences, helping businesses identify areas for improvement and make necessary adjustments.

Metrics and Analytics

Google Groups provide engagement metrics, such as post counts, response times, and member participation. These insights can be used to evaluate the effectiveness of customer support efforts.

Looking at the features above, Google Groups can be used well to do a good enough job with customer support. But when 80% of organizations expect to compete with each other based on CX, a good enough job will not make the cut.

Is Google Groups for Customer Support?

Google groups is simple, free and easy—but it is also basic. Your business need something more than Google groups to be able to deliver exceptional customer support. Here is everything Google groups lacks:

Ticketing System

Google Groups lacks a dedicated ticketing system, which is a fundamental feature of customer service software. Ticketing systems help organize, prioritize, and track customer inquiries, ensuring that no request falls through the cracks.

Automation and Workflow Management

Customer service software often includes automation features for tasks like routing tickets, assigning them to specific agents, and sending automated responses. Google Groups does not provide advanced workflow management capabilities.

Knowledge Base

While Google Groups can accumulate valuable information, it doesn’t offer a structured knowledge base. Customer service software typically includes a knowledge base for organizing and sharing frequently asked questions, articles, and resources.

Service Level Agreements (SLAs)

SLAs are crucial for setting response and resolution time expectations with customers. Customer service software allows businesses to define and manage SLAs, automatically tracking and enforcing them. Google Groups lacks this functionality.

Customer Data Management

Customer service software provides tools for managing customer data, including profiles, contact information, and interaction history. Google Groups does not offer comprehensive customer data management features.

Reporting and Analytics

Customer service software often includes reporting and analytics tools to track key performance metrics, monitor agent productivity, and gain insights into customer interactions. Google Groups provides limited reporting capabilities.

Multi-Channel Support

Customer service software typically supports multiple communication channels, such as email, chat, social media, and phone. Google Groups primarily focuses on email-based communication and lacks native support for other channels.

Security and Privacy Controls

Customer service software usually offers more advanced security and privacy controls, including role-based access, data encryption, and compliance features. Google Groups may not meet the stringent security requirements of some businesses.

Integration with CRM Systems

Many customer service software solutions seamlessly integrate with customer relationship management (CRM) systems, allowing for a holistic view of customer interactions. Google Groups does not provide this level of integration.

Google Groups, while useful for some communication and collaboration purposes, may not provide the comprehensive features and capabilities required for effective and efficient customer support. This means your business needs alternatives—that can actually help your deliver customer support that makes a difference.

Alternative to Google Group for Customer Support

Here are the best alternatives to Google Groups for customer email support:


Drag is a good choice for teams that need both a shared inbox and a way to manage tasks and projects. It’s an add-on for Gmail and brings all the features needed for shared email account management.

With Drag, you can assign emails, use shared email templates for quick replies, and use team chat and shared drafts for collaboration.

But what’s interesting is its project management part. You can see your emails as a list or use a kanban view called “Boards.” You can also create tasks, set due dates, use colors to organize, and make checklists to stay organized.

These features, along with automated workflows and reporting, make Drag a great choice for small teams. However, if you have a bigger team or an organization and need more communication options, you might want to explore other tools on the list.


As for the cost, you can try it for free, and the paid plans start at $5 per user each month.


Zendesk is a widely-used helpdesk platform, especially favored by large enterprise companies. It consolidates various support channels into a single system, including email, live chat, and knowledge base.

Zendesk’s key use cases include building an integrated help center and community forum, efficiently directing customer issues to the most suitable agent, harnessing automation and AI-powered bots to understand customer needs, analyzing trends and measuring performance with intuitive reports, and promptly setting up customer phone numbers, voicemail, and text messages.

Some advantages of Zendesk include its extensive integration options with over 100 third-party business apps and robust IT ticket management features. However, it’s worth noting that the tool lacks email automation functionality for sending automated emails.

Zendesk offers different pricing plans, such as Suite Team ($49 per agent per month), Suite Growth ($79 per agent per month), and Suite Professional ($99 per agent per month).

Help Scout

Help Scout is a communication tool for businesses to have better conversations with customers. While it’s a favorite for customer support teams, it’s useful for any team in a company.

Just like Google Collaborative Inbox, Help Scout’s shared inbox gathers all incoming emails in one place and helps with accountability using features like assigning conversations, email statuses, and tags to shared mailbox. But Help Scout goes further.

It offers more features for managing shared emails, like saved responses for common questions, customer profiles for better support, private notes and teams for collaboration, avoiding duplicate replies with collision detection, and automating tasks with workflows.

Help Scout isn’t just about email options and shared inboxes. You can also create a knowledge base, use live chat, gather feedback, and reach out to your audience proactively.

In terms of cost, you can try it for free, and the paid plans start at $20 per user each month.


Gmelius is a handy tool for people who use Google Groups and want to improve how they handle shared emails. It works as a browser extension for Gmail and adds extra features.

With Gmelius, your customer support team can work together on shared emails more easily.

  • They can assign messages, make private notes, and avoid sending conflicting replies.

  • It also helps with team labels, workflows, and email templates.

  • However, the detailed reporting and analytics features depend on the plan you choose.

Gmelius goes beyond just email management with google workspace. It offers project, content, and time management tools. You can organize tasks with kanban boards, schedule meetings right from Gmail, and even create email campaigns using the Sequences feature. But remember, some of these extras are only available in the higher-priced plans.

In terms of cost, there’s a free trial to try it out, and the paid plans start at $12 per user each month.


The last tool we have for the day is Keeping. Keeping is a simple tool designed to improve customer support efficiency via email.

Keeping works right on top of the Gmail account. Just like any google group, Keeping also uses email support addresses and converts the basic Gmail inbox into a collaborative inbox. With our powerful tool each of your team member can take up incoming requests, provide efficient solutions and help in supporting customers.

The ticket management system streamlines support operations by assigning tickets to the most suitable team members, tagging them with labels, and setting priorities. Keeping also offers alerts for ongoing ticket responses and facilitates knowledge sharing among team members.

Additionally, it integrates with Shopify for order status updates and connects with Zapier to link with other applications like Slack. Pricing for Keeping starts at $10/user/month.


Sanjana Sankhyan is a freelance writer who specializes in delivering data-driven blog posts for B2B SaaS brands. She helps businesses attract more audience and sales with her writing. If not writing, you’ll find her helping other freelancers improve their work. Find her on LinkedIn or Twitter.

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