real estate email templates

Real Estate Email Templates

You don't have to agonize over crafting the perfect emails from scratch. We've taken the initiative to do that for you. In this article, we've curated a collection of 20 free real estate email templates, each designed to address a specific stage of the client journey.

sanjana

June 6, 2023

12 mins read

Running a successful real estate business is no small feat. 

There’s a constant juggling between managing property listings, meeting with clients, and navigating the endless paperwork. Amidst all this hustle and bustle, it’s easy to lose sight of one of the most crucial aspects of your profession – cultivating and nurturing client relationships.

In today’s rapidly evolving market, the traditional methods of building trust and loyalty through face-to-face meetings and phone calls are no longer sufficient. The newer generation of clients demands a more personalized and efficient approach.

This is where the power of email communication comes into play. With the right email marketing automation tools and strategies, you can effectively connect with prospects and clients, delivering the right message at the right time, all while keeping the momentum of your real estate business rolling.

Support emails slipping through the cracks?
Keeping is the best helpdesk for Gmail that turns emails into support tickets that you can track, assign, and prioritize.

But here’s the good news: You don’t have to agonize over crafting the perfect emails from scratch. We’ve taken the initiative to do that for you. 

In this article, we’ve curated a collection of 20 free real estate email templates, each designed to address a specific stage of the client journey. 

Real Estate Email Template for Initial Contact with a Prospect

Providing assistance when it’s needed most can make all the difference.

Read More: See How to Use Gmail Templates for Faster Responses

Timing is crucial in the real estate world. When you reach out to a client at the precise moment they require support, it fosters a sense of trust that can ultimately lead to a successful transaction.

Allow me to share with you a real estate email template, that’s designed to reach out to prospective clients at the opportune time, ensuring their buying or selling experience is as smooth as possible.

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Subject: Introduction and a Personalized Home Search

Dear [Prospect’s Name],

I hope this email finds you well. My name is [Your Name], and I’m a real estate agent with [Your Real Estate Agency]. I wanted to reach out and introduce myself as your local real estate expert.

Whether you’re looking to buy, sell, or invest in real estate, I’m here to assist you every step of the way. With my extensive knowledge of the [Your City] market and a commitment to providing exceptional service, I can help you achieve your real estate goals.

If you have any questions or are interested in exploring your real estate options, please don’t hesitate to reach out. I’d love to chat with you and discuss how I can assist you in finding your dream property or selling your current one.

Warm regards,

[Your Name]

[Your Contact Information]

Real Estate Email Template for Property Listing Announcement

Providing assistance when it’s needed most can make all the difference.

Timing is crucial in the real estate world. When you reach out to a client at the precise moment they require support, it fosters a sense of trust that can ultimately lead to a successful transaction.

Read More: Gmail Signatures Templates: 5 Perfect Examples

Allow me to share with you a real estate template that’s designed to reach out to prospective clients at the opportune time, ensuring their buying or selling experience is as smooth as possible.

Template

Subject: New Listing Alert – Your Dream Home Awaits!

Hello [Prospect’s Name],

I hope this email finds you excited about your real estate journey. I wanted to share an exciting opportunity with you. A stunning new listing has just hit the market that I believe could be your dream home.

Property Details:

  • Address: [Property Address]

  • Bedrooms: [Number of Bedrooms]

  • Bathrooms: [Number of Bathrooms]

  • Square Footage: [Property Size]

  • Price: [Listing Price]

This property features [mention unique selling points, such as a spacious backyard, modern kitchen, or a prime location]. It won’t stay on the market for long, so I encourage you to schedule a viewing as soon as possible.

If you’d like more information or want to arrange a showing, please don’t hesitate to contact me. I’m here to assist you in any way I can.

Just hit reply or text/call me at [XXX-XXX-XXXX].

Best regards,

[Your Name]

Real Estate Email Template for Follow-up after an Open House Visit

A quick follow up email will help distinguish you and other real estate agents. It is also the bridge between converting a lead into a customer. Send a follow up email between 24-48 hours after an open house visit. 

Let your client know you can be contacted in case of any questions or confusions. It’s always a good idea to personalize the email by mentioning specific observations from the visit and highlighting the key features of the property again. Here is an email template real estate professionals can use:

Template

Subject: Thank You for Visiting [Property Address]

Dear [Prospect’s Name],

I hope you enjoyed viewing [Property Address] and that it gave you a better sense of what’s available in the [Your City] real estate market. Your feedback is invaluable as it helps me refine your property search.

If you have any additional questions or would like to schedule more viewings, please let me know. I’m here to make your real estate journey as smooth as possible.

Thank you for considering me as your trusted real estate advisor. I look forward to assisting you further.

Warm regards,

[Your Name]

[Your Contact Information]

Real Estate Email Template for Request for Referrals

If your former clients can vouch for your services it is an added bonus for a newer client. Make sure to ask your clients to give referrals for you in their network. Here is how to ask for a referral via real estate email templates:

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Subject: A Request for Your Support

Hello [Client’s Name],

I hope this email finds you well. I wanted to express my gratitude for choosing me as your real estate listing agent again. It’s been a pleasure working with you.

If you were satisfied with my services, I would be honored if you could refer me to your friends and family who may be in need of a real estate professional. Your support means the world to me, and I’m committed to providing the same exceptional service to anyone you refer to.

Thank you for your trust, and please don’t hesitate to reach out if you have any real estate-related questions or needs in the future.

Warm regards,

[Your Name]

[Your Contact Information]

Real Estate Email Template for Price Reduction Notification

Who does not love a price drop? Your client may just be waiting for it to close the deal. Sending price reduction emails is important to give your client that push to buy the property. Here is a template to send the price reduction notification.

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Subject: Price Reduction Alert – Incredible Opportunity!

Hello [Prospect’s Name],

I hope this message finds you in good health. I wanted to update you on an exciting opportunity. The price for the property at [Property Address] has been reduced to [New Price], making it an even more attractive option in the market.

This property offers [mention key features], and with the new price adjustment, it’s an excellent time to schedule a viewing and explore this opportunity further.

If you’d like more information or want to arrange a showing, please don’t hesitate to contact me. I’m here to assist you in making the best real estate decisions.

Warm regards,

[Your Name]

[Your Contact Information]

Real Estate Email Template for Property Under Contract

Letting your clients know the property they are looking at is already under contract is hard. Nonetheless, crafting a timely and tactful estate email can soften the blow.

Alternatively, you can utilize this information to convey the highly competitive nature of the market, reassuring them that another suitable option may arise shortly. This email template subtly prompts the homebuyer, implying that they may need to make swift decisions when a similar opportunity arises in the future.

Template

Subject: Important Update: Property Status

Dear [Client’s Name],

I trust this message finds you well. I wanted to provide you with an important update regarding the property at [Property Address] that you had expressed interest in.

I regret to inform you that the property is now under contract with another buyer. While this particular opportunity has closed, please keep in mind that the real estate market is dynamic, and new listings become available regularly. I remain committed to assisting you in finding the perfect property that aligns with your needs and preferences.

If you have any questions about this property or if there are specific criteria you’d like me to focus on in your search, please don’t hesitate to reach out. 

Feel free to contact me anytime to discuss your goals and explore new opportunities in the market.

Warm regards,

[Your Name]

[Your Contact Information]

Real Estate Email Template for Expired Listing Notification when you’re not the Realtor

When a listing expires, it’s common for sellers to feel disappointed, frustrated, and concerned about their financial situation. This email aims to acknowledge these emotions, reiterate the issue, and offer a unique solution. 

The focus here is on providing concrete evidence of our competence, assuring potential clients that we can promptly and effectively sell their property at a favorable price. No elaborate promises about selling quickly, just a clear commitment to delivering results.

Template

Subject: Rejuvenating Your Listing – Let’s Get Your Property Sold

Dear [Property Owner’s Name],

I hope this message finds you well. I wanted to reach out to discuss the listing for your property at [Property Address], which recently expired on the market.

I understand that the home buying process selling a property can be a complex process, and it’s not uncommon for listings to expire without finding the right match. However, I firmly believe that with the right approach and a fresh perspective, we can breathe new life into your listing and ultimately achieve your real estate goals.

Here’s how I can help:

  • Comprehensive Market Analysis

  • Strategic Marketing

  • Extensive Network

  • Effective Communication

  • Negotiation Expertise

I understand the importance of selling your property quickly and at a favorable price. I’m committed to making this selling process be as smooth and successful as possible.

I would appreciate the opportunity to discuss your listing in more detail and create a customized plan to relaunch it on the market. Please let me know a convenient time for you, and I’ll be happy to meet in person or have a phone call.

Thank you for considering my services, and I look forward to the opportunity to work with you to achieve your real estate goals.

Best regards,

[Your Name]

[Your Contact Information]

Real Estate Email Template for Expired Listing Notification when you’re the Realtor

Recognize your seller’s understandable frustration without offering an apology. Assure them that you’ve exhaustively pursued all avenues to sell their property. Demonstrate confidence by outlining the advantages of sticking with your services instead of engaging a new agent. Keep your message clear, concise, and devoid of emotional overtones. Conclude with a direct call to action, urging them to schedule a meeting for a more detailed discussion.

Template

Subject: Re-energizing Your Listing – Let’s Make It Happen

Dear [Property Owner’s Name],

I hope this message finds you well. I wanted to reach out regarding the listing for your property at [Property Address], which unfortunately expired recently. I understand your desire to sell this property, and I’m committed to helping you achieve that goal.

Selling a property is a collaborative effort, and I believe that, with a renewed approach and our collective efforts, we can successfully market and sell your property.

Let’s take these steps:

  • Review and Feedback: Let’s discuss what worked and what didn’t during the previous listing.

  • Fresh Approach: We’ll evaluate the property and consider any adjustments needed for a successful sale.

  • Updated Marketing: I’ll implement a targeted marketing plan to maximize exposure to potential buyers.

  • Clear Communication: You’ll receive regular updates, and we’ll make decisions together.

I’m committed to selling your property quickly and at a favorable price. Can we schedule a brief meeting or call to discuss this opportunity further? Please share your availability.

Thank you for considering this relisting opportunity. I look forward to helping you achieve your real estate goals.

Best regards,

[Your Name]

[Your Contact Information]

Template for Contacting a Former Client

Reconnecting with past clients is a valuable way to foster repeat business and referrals. Send them well-timed emails, such as on their property purchase anniversary, during holidays, or when a similar property is listed or sold. 

This strategy keeps your relationship strong and ensures you’re top-of-mind for their future real estate needs. Personalize these emails for each client, and always express your readiness to assist with any future transactions.

Template

Subject: Checking In: How Are You and Your Property Doing?

Dear [Client’s Name],

I hope this email finds you well. It’s been some time since we last connected, and I wanted to reach out to see how you and your property are doing.

I value the relationships I build with my clients, and I genuinely care about your well-being and satisfaction with your real estate experience. Whether you’re a current homeowner or have moved on to new ventures, I’m interested in hearing about your experiences and any real estate-related questions or needs you may have.

If you know of a friend or family member seeking real estate guidance or contemplating a home purchase or sale, I truly appreciate it when my clients refer them to me. Feel free to reach out via phone or text at [XXX-XXX-XXXX] anytime. Your referrals mean a lot to me.

I look forward to hearing from you and hope that life is treating you kindly.

Warm regards,

[Your Name]

[Your Contact Information]

Template for Sharing Property Options with a Client

Sure, your clients can look for property options at Zillow or Redfin, but if you reach out to them before they go out looking for properties, you’ve hit the jackpot.

When reaching out to prospective buyers and clients via email to introduce new listings, it’s essential to go the extra mile. This is the perfect opportunity to highlight your status as a licensed realtor and showcase the expertise that sets you apart from many others in the field. Ensure that both the email content and subject line are personalized to grab their attention effectively.

Template

Subject: Exciting Property Opportunities – Your Next Dream Home Awaits

Dear [Client’s Name],

I trust this email finds you well. As your trusted real estate advisor, I’m excited to share some fantastic property opportunities currently available on the market. These listings align perfectly with your preferences and real estate goals.

[Property 1 – Include Key Details]

  • Address: [Property Address]

  • Bedrooms: [Number of Bedrooms]

  • Bathrooms: [Number of Bathrooms]

  • Square Footage: [Property Size]

  • Price: [Listing Price]

  • Unique Features: [Highlight unique aspects of the property]

[Property 2 – Include Key Details]

  • Address: [Property Address]

  • Bedrooms: [Number of Bedrooms]

  • Bathrooms: [Number of Bathrooms]

  • Square Footage: [Property Size]

  • Price: [Listing Price]

  • Unique Features: [Highlight unique aspects of the property]

[Property 3 – Include Key Details]

  • Address: [Property Address]

  • Bedrooms: [Number of Bedrooms]

  • Bathrooms: [Number of Bathrooms]

  • Square Footage: [Property Size]

  • Price: [Listing Price]

  • Unique Features: [Highlight unique aspects of the property]

These properties offer outstanding value, whether you’re seeking a new place to call home, an investment opportunity, or a strategic upgrade. Each listing has been carefully selected to match your preferences, and I’m confident that one of these could be your next dream property.

If any of these listings pique your interest or if you’d like more details, including additional photos, virtual tours, or to schedule a viewing, please reach out to me at your convenience. I’m here to provide all the information you need to make an informed decision.

Best regards,

[Your Name]

[Your Contact Information]

Template for Requesting for a Testimonial

Purchasing a home is a deeply emotional journey for prospective buyer. You can leverage these emotional connections by sharing testimonials from satisfied clients. Many clients are eager to provide testimonials, especially when their experience was seamless and positive.

These emails serve as powerful reminders of the exceptional service you provide and the compelling reasons why individuals should select you as their real estate agent.

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Subject: Your Feedback Matters – Share Your Real Estate Experience

Dear [Client’s Name],

I hope this email finds you well. It was a pleasure working with you during your recent real estate transaction, and I truly appreciate the trust you placed in me as your real estate agent.

Your feedback can greatly assist others who are considering my services and help them make informed decisions when it comes to their real estate needs. If you could spare a few minutes to write a review or provide a testimonial, it would be highly valuable.

You can choose the platform that’s most convenient for you:

  • [Include options for review platforms such as Google, Yelp, or your agency’s website]

Your honest feedback about our collaboration, the services provided, and your overall experience would be greatly appreciated. It will also enable me to continuously improve my services and better serve my clients.

Thank you once again for choosing me as your real estate advisor. Your support and feedback mean the world to me, and I look forward to hearing about your experience.

Warm regards,

[Your Name]

[Your Contact Information]

Template for Sharing Market Insights

Providing vague information will only take you so far. To close the deal, your clients are looking for concrete facts.

You can send an email containing precise data to streamline their decision-making and buying process.

Here’s an email template that will help you present numbers effectively without overwhelming the client.

Template

Subject: Exclusive Real Estate Market Insights – Your Key to Informed Decisions

Dear [Client’s Name],

I trust you are doing well. As a valued client, I wanted to provide you with exclusive insights into the current state of the real estate market. Staying informed is essential in making strategic decisions, and I am committed to keeping you updated.

Here are some key market insights:

[Include relevant market data and trends, such as:

  • Current median home prices in your area

  • Inventory levels (low or high)

  • Mortgage rate trends

  • Recent successful sales and their characteristics

  • Upcoming developments or projects that may impact the market]

Understanding these market dynamics is crucial, whether you’re planning to buy, sell, or invest in real estate. By staying informed, you can position yourself for success in any real estate transaction.

If you have any specific questions about the market or would like a more in-depth analysis tailored to your real estate goals, please do not hesitate to reach out. If you are interested to meet me, click here to schedule a meet: [meeting link]

Warm regards,

[Your Name]

[Your Contact Information]

Template for Email Thanking the Buyer

Homebuyers have a multitude of options when it comes to their real estate needs, and they’ve selected you! Express your gratitude with a thoughtful thank-you message and a small token of appreciation. Gestures like bouquets of flowers, wine bottles, or complimentary dinners can be meaningful tokens of gratitude that will leave a lasting impression.

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Subject: Heartfelt Thanks for Trusting Us with Your Home Purchase

Dear [Buyer’s Name],

I hope this email finds you well and settling into your new home smoothly. It is with immense gratitude that I write to express my heartfelt thanks for choosing us as your trusted real estate partner throughout your home-buying journey.

Your decision to work with us means a great deal, and we are thrilled to have played a role in helping you find the perfect place to call home. Your trust, patience, and collaboration have been truly appreciated every step of the way.

We understand that purchasing a home is a significant life milestone, and we are here to ensure that your transition into your new property is as seamless as possible. If you ever have questions, need recommendations for local services, or simply want to catch up, please don’t hesitate to reach out. We’re not just your real estate agents; we’re your neighbors and friends.

Thank you again for entrusting us with your real estate needs. We take pride in being part of your story and look forward to witnessing the wonderful memories you’ll create in your new home.

Warmest regards,

[Your Name]

[Your Contact Information]

sanjana

Sanjana Sankhyan is a freelance writer who specializes in delivering data-driven blog posts for B2B SaaS brands. She helps businesses attract more audience and sales with her writing. If not writing, you’ll find her helping other freelancers improve their work. Find her on LinkedIn or Twitter.

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