Keeping vs. Drag
Drag alternative for teams that want an inbox, not a board
Keeping and Drag both turn Gmail into a shared inbox. But Drag is a kanban board layered on top of your email - and to get real support features like SLAs, round-robin assignment, and custom fields, you'll need Drag's most expensive Pro plan.
- A support inbox in Gmail, not a kanban board on top of it
- Nothing to migrate: your email is already in Gmail
- Set up in two minutes with Google sign-in
Rated 4.5 /5 on G2
14 days free. No credit card required. Works with the Gmail you already use.
2,000+ companies run their shared inbox in Gmail with Keeping
“We've been able to cut our customer response time down to mere minutes for the vast majority of requests. Vacation and illness coverage has been nearly completely solved.”
Why choose Keeping over Drag
Drag is a kanban board layered on top of your email, and the features a support team actually uses — SLAs, round-robin assignment, custom fields — need its most expensive Pro plan. Pick Keeping for every customer support feature on one simple plan, inside the Gmail inbox your team already knows.
Easy set up
Create a Keeping mailbox, forward your shared email address or connect with Google, and invite your team.
Learn More about Easy set up
Communicate status
Know where every support email stands by marking them as Open, Closed or Pending. No more requests slipping.
Learn More about Communicate status
Shared notes
Easily share notes with your whole team to communicate what needs to be done or how to follow up.
Learn More about Shared notes
Multiple mailboxes
Add as many shared inboxes as you like - respond from your personal inbox without having to manage multiple logins.
Learn More about Multiple mailboxes
Advanced reporting
Advanced reporting gives you the data you need to know to measure your team’s performance.
Learn More about Advanced reporting
Response templates
Getting the same questions over and over again? Easily save and share canned answers across your team.
Learn More about Response templates
Collision detection
Keeping prevents multiple team members from working on the same support request at the same time.
Learn More about Collision detection
Confirmation receipts
Let your customers know you're listening with an automatic reply - customizable by mailbox.
Learn More about Confirmation receipts
Support features without AI credits to top up
Drag's entry price leaves out the features a support team actually uses. SLA rules, round-robin assignment, business hours, and custom fields are only on Drag's Pro plan, and automation is capped at 10 rules on Starter. Drag's AI runs on monthly credits, and you top up when they run out.
Keeping's Advanced plan is $24 per user per month billed annually, with unlimited workflows, SLAs, round robin and reporting, and no AI credits to top up.
Built for support inside Gmail
Drag redraws Gmail into boards and cards. Keeping adds a mailbox to Gmail's own sidebar: every email gets an owner, a status and internal notes, and your team keeps the inbox it knows.
There are no boards to configure and nothing to rebuild. Sign in with Google and you’re set up in two minutes.
Drag vs Keeping, feature by feature
See how Keeping and Drag compare across every feature and why Keeping is the best Drag alternative for most small businesses.
| Features |  |  |
|---|---|---|
| Built for customer support | Yes | Kanban boards |
| Shared inboxes | Unlimited | Yes |
| Unlimited workflows & automations | Yes | 10 rules on Starter |
| SLAs, round-robin, business hours | Yes | Pro only: $24/user/mo annually, $30 monthly |
| Custom fields | Yes | Pro only: $24/user/mo annually, $30 monthly |
| Advanced reporting | Yes | 3-month history on Starter |
| Self-service cancellation | Yes | Cancellation form; support follows up |
| Price per user, billed annually | $24Advancedbilled annually, $29 monthly | $24Probilled annually, $30 monthly |
Drag prices from dragapp.com, as of October 2026. | ||
The Drag alternative your team will love
No compromises. All the features you need to manage customer support from inside Gmail.
Collaborate in Gmail
Adding customer support to your operation no longer means opening an extra browser tab. Manage your shared inbox from your own Gmail account. No external app!
- Add collaboration to email
- Stop duplicated work
- Share the workload
Simple & Streamlined
Our instant setup and Gmail integration are designed for the busiest teams. There’s no complex software to configure. You’re up and running and supporting customers in minutes.
- Get started in minutes
- One home for multiple mailboxes
- Save time with shared templates
Best-in-Class Analytics
Advanced reporting gives you the data you need to know how your team responds to customers. Track first response time, resolution time, busiest times, and much more.
- Reports by agent, tag, and mailbox
- Understand how your team can improve
- Visualize the data over time
Automate Everything
Focus on what’s essential and let workflows handle repetitive tasks. Automatically assign tickets, set priority and tags, or change the status based on the content of your email.
- Improve team efficiency
- Respond to customers faster
- Nothing slips through the cracks
Connect the Tools You Use
Keeping is a powerful tool that can help you to stay organized and productive. But it can be even more powerful when you connect it to your other tools, such as Shopify, Zapier, or HubSpot.
Learn More about Connect the Tools You Use
All the essentials that you and your team needs
Made for busy teams
Collaborate with team members in real-time — no more forwarding emails and confusion around who is doing what.
Try us for free
Sign in with Google and you're set up in two minutes. The trial is the full product, so your team can run real email through it before you decide.
Secure and safe
Security and safety are at the core of everything we do. We publish our security policies and procedures so that you can see how we protect your data.
Advanced
$24
per user per month
billed annually
Our most comprehensive plan at a price you can afford.
Drag alternative FAQ
What is Drag (DragApp)?
Drag, also known as DragApp after its domain, turns Gmail into boards: shared inboxes, tasks and deals become cards your team moves between columns. Plus and Pro include Varley, Drag’s AI assistant, and Pro adds WhatsApp, SLA rules and round robin. Keeping takes the other route: it keeps Gmail’s inbox and gives every support email an owner and a status.
What are the best Drag alternatives for Gmail?
If your team wants to stay in Gmail, the closest alternatives to Drag for Gmail are Keeping, Gmelius and Hiver, which all run inside Gmail. Front, Help Scout and Missive are separate apps your team would move to. Keeping fits teams that want a support inbox in Gmail, with owners and statuses instead of boards.
Drag vs Gmelius: which is better?
It depends on what your team does with email. Both run inside Gmail, show shared email as kanban boards, and include an AI assistant and email sequences. Drag also offers live chat on every plan and WhatsApp on Pro. If you need a support inbox more than boards, our Gmelius alternative page compares Gmelius with Keeping.
How much does Drag cost?
Drag has three plans, priced per user per month: Starter at $12 billed annually ($16 monthly), Plus at $18 ($22) and Pro at $24 ($30). Business hours, SLA rules, round-robin assignment and custom fields are on Pro only. Keeping Advanced includes all four at $24 per user per month, billed annually.
Is there a free version of Drag?
No. Drag’s pricing page lists no free plan. It offers a 7-day free trial with every Pro feature and no credit card, and then you choose Starter, Plus or Pro. Keeping has no free plan either: its 14-day trial requires no credit card and is the full product, so your team can run real email through it first.
Can I cancel Drag at any time?
Yes. Paid Drag users can cancel at any time by filling in Drag’s cancellation form; its support team follows up, and the plan ends at the next renewal date. In Keeping, a Billing Admin cancels from Plans & Billing in Keeping’s settings, using the Manage Subscription button.
Our customers love us for a reason
Don’t just take our word for it, see what our customers are saying about us.
Rated 4.5 /5 on G2
“Keeping helps our customer service team stay on top of inquiries & recognize when an issue has been handled.”
“It's a great tool for tracking and sharing support emails with colleagues. I love how Keeping email has its own inbox inside Gmail.”
“Keeping seamlessly integrates with Gmail, so we don't have to work with another tool. It allows everyone to see responses from the team.”
“Seeing our shared mailbox right in GSuite, the automatic setup, and the ability to keep track of issues are my favorite features.”
“At our university, Keeping gives us control over the responses of all our agents, as well as ensuring that all emails are being responded to.”
“Our HR department uses Keeping, and it works amazingly well for us to keep organized. It's a simple but robust ticketing system.”
“I like that we can use it right inside our Gmail. I also like that we can assign and prioritize incoming requests.”
“Keeping makes it simple to stay on top of our work orders, and I love that it is integrated with Gmail.”
“Tried them all - Keeping is perfect for our startup. Exactly the features we needed, like Gmail integration and collision detection.”