Keeping is the simple Missive alternative that works inside Gmail
Missive is a powerful app — but it replaces your email client entirely. Your whole team has to leave Gmail, learn a new tool, and re-tune every notification.
Keeping gives you all of the shared inbox features you need to manage customer support inside Gmail. Teams love Keeping because there is no complicated onboarding or new tool to learn.
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Why Keeping is a smart Missive alternative
Keeping is the Missive alternative that has every feature you need for one low price.
Create a Keeping mailbox, forward your shared email address or connect with Google, and invite your team.
Know where every support email stands by marking them as Open, Closed or Pending. No more requests slipping.
Easily share notes with your whole team to communicate what needs to be done or how to follow up.
Add as many shared inboxes as you like - respond from your personal inbox without having to manage multiple logins.
Advanced reporting gives you the data you need to know to measure your team’s performance.
Getting the same questions over and over again? Easily save and share canned answers across your team.
Keeping prevents multiple team members from working on the same support request at the same time.
Let your customers know you're listening with an automatic reply - customizable by mailbox.
Keeping works inside Gmail
Missive asks your team to switch email clients — a new app on every desktop and phone, a new interface to learn, and weeks of adjusting notification settings so the noise doesn't drown you. Reviewers love Missive's power, but they consistently describe a big learning curve going from Gmail to Missive.
Keeping takes the opposite approach: it creates a section right inside Gmail, so your team keeps the inbox they already know and gets shared mailboxes, assignments, and statuses on day one.
Only Keeping lets you share your mailbox from right inside Gmail.
Keeping is more affordable
Missive's $14/user Starter plan looks comparable to Keeping — until you notice what's missing.
On Starter there are no automations, no analytics, no integrations, and no API, and it's capped at 5 users. To get rules, reporting, and integrations you need Missive's Productive plan at $30/user/month.
Keeping's Advanced Plan is $24/user/month with unlimited workflows, advanced reporting, SLAs, and every integration included — and Keeping Essentials starts at just $14.
For a 5 person team, real automation and reporting costs the same $24 with Keeping — but you can start at $14/user, and you never have to leave Gmail to get it.
A quick comparison on price
See how Keeping and Missive compare across every feature and why Keeping is the best Missive alternative for most small businesses.
| | Missive | |
|---|---|---|
| No new tool for your team to learn | ||
| Automations & workflows | Productive plan only | |
| Reporting & analytics | Productive plan only | |
| Works inside Gmail | ||
| Integrations & MCP Server | On all plans | Productive plan only |
| Most popular plan pricing | $24/user/month | $45/user/month |
Why choose Keeping over Missive
Keeping works inside Gmail and comes with fair month-to-month pricing.
Collaborate in Gmail
Adding a shared inbox to your operation no longer means extra software or browser tabs. Manage your shared from your own Gmail account. No external app!
- Add collaboration to email
- Stop duplicate work
- Share the workload
Simple & Streamlined
Our instant setup and Gmail integration are designed for the busiest teams. There’s no complex software to configure. You’re up and running and supporting customers in minutes.
- Get started in minutes
- One home for multiple mailboxes
- Save time with shared templates
Best-in-Class Analytics
Advanced reporting gives you the data you need to know how your team responds to customers. Track first response time, resolution time, busiest times, and much more.
- Reports by agent, tag, and mailbox
- Understand how your team can improve
- Visualize the data over time
Automate Everything
Focus on what’s essential and let workflows handle repetitive tasks. Automatically assign tickets, set priority and tags, or change the status based on the content of your email.
- Improve team efficiency
- Respond to customers faster
- Nothing slips through the cracks
Connect the Tools You Use
Keeping is a powerful tool that can help you to stay organized and productive. But it can be even more powerful when you connect it to your other tools, such as Shopify, Zapier, or HubSpot.
All the essentials that you and your team needs
Made for busy teams
Collaborate with team members in real-time — no more forwarding emails and confusion around who is doing what.
Try us for free
There's no credit card required to get started. Get set up and connected in less than 10 minutes.
Secure and safe
Security and safety are at the core of everything we do. We publish our security policies and procedures so that you can see how we protect your data.
Advanced
$24
per user per month billed annually
Our most comprehensive plan, at a price you can afford.
Our customers love us for a reason
Don’t just take our word for it, see what our customers are saying about us.
Rated 4.5 /5 on G2