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Keeping

Keeping is the simple Missive alternative that works inside Gmail

Missive is a powerful app — but it replaces your email client entirely. Your whole team has to leave Gmail, learn a new tool, and re-tune every notification.

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G2 High Performer

Rated 4.5 /5 on G2

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A Keeping mailbox open inside Gmail beside the regular inbox

Why Keeping is a smart Missive alternative

Missive is powerful, but it replaces your email client entirely: your whole team leaves Gmail, learns a new tool and re-tunes every notification. Pick Keeping if you want shared inbox features for customer support inside the Gmail your team already uses.

Keeping works inside Gmail

Missive asks your team to switch email clients — a new app on every desktop and phone, a new interface to learn, and weeks of adjusting notification settings so the noise doesn’t drown you. Reviewers love Missive’s power, but they consistently describe a big learning curve going from Gmail to Missive.

Keeping takes the opposite approach: it creates a section right inside Gmail, so your team keeps the inbox they already know and gets shared mailboxes, assignments, and statuses on day one.

Only Keeping lets you share your mailbox from right inside Gmail.

A Keeping mailbox open inside Gmail beside the regular inbox

Keeping is more affordable

Missive’s $14/user Starter plan looks comparable to Keeping — until you notice what’s missing.

On Starter there are no automations, no analytics, no integrations, and no API, and it’s capped at 5 users. To get rules, reporting, and integrations you need Missive’s Productive plan at $30/user/month.

Keeping’s most comprehensive plan includes unlimited workflows, advanced reporting, SLAs, and every integration — and you can start on the entry plan instead.

For a 5 person team, real automation and reporting costs less with Keeping — and you never have to leave Gmail to get it.

A Keeping plan card showing one per-user price

A quick comparison on price

See how Keeping and Missive compare across every feature and why Keeping is the best Missive alternative for most small businesses.

Keeping compared withMissive, feature by feature
KeepingMissive
No new tool for your team to learnYesNo
Automations & workflowsYesProductive plan only
Reporting & analyticsYesProductive plan only
Works inside GmailYesNo
Integrations & MCP ServerOn all plansProductive plan only
Most popular plan pricing$24per user/month$45/user/month

Why choose Keeping over Missive

Keeping works inside Gmail and comes with fair month-to-month pricing.

Collaborate in Gmail

Adding customer support to your operation no longer means opening an extra browser tab. Manage your shared inbox from your own Gmail account. No external app!

  • Add collaboration to email
  • Stop duplicated work
  • Share the workload
Learn More about Collaborate in Gmail
A customer email assigned to a teammate from inside Gmail

Simple & Streamlined

Our instant setup and Gmail integration are designed for the busiest teams. There’s no complex software to configure. You’re up and running and supporting customers in minutes.

  • Get started in minutes
  • One home for multiple mailboxes
  • Save time with shared templates
Learn More about Simple & Streamlined
A saved reply template being inserted into a Gmail response

Best-in-Class Analytics

Advanced reporting gives you the data you need to know how your team responds to customers. Track first response time, resolution time, busiest times, and much more.

  • Reports by agent, tag, and mailbox
  • Understand how your team can improve
  • Visualize the data over time
Learn More about Best-in-Class Analytics
A Keeping report showing first response and resolution times

Automate Everything

Focus on what’s essential and let workflows handle repetitive tasks. Automatically assign tickets, set priority and tags, or change the status based on the content of your email.

  • Improve team efficiency
  • Respond to customers faster
  • Nothing slips through the cracks
Learn More about Automate Everything
A Keeping workflow assigning an incoming email automatically

Connect the Tools You Use

Keeping is a powerful tool that can help you to stay organized and productive. But it can be even more powerful when you connect it to your other tools, such as Shopify, Zapier, or HubSpot.

Learn More about Connect the Tools You Use
The HubSpot, Shopify, Slack and Zapier logos connected to Keeping

All the essentials that you and your team needs

  • Made for busy teams

    Collaborate with team members in real-time — no more forwarding emails and confusion around who is doing what.

  • Try us for free

    There's no credit card required to get started. Get set up and connected in less than 10 minutes.

  • Secure and safe

    Security and safety are at the core of everything we do. We publish our security policies and procedures so that you can see how we protect your data.

Advanced

$24

per user per month
billed annually

Our most comprehensive plan at a price you can afford.

See What's Included

Our customers love us for a reason

Don’t just take our word for it, see what our customers are saying about us.

G2 High Performer

Rated 4.5 /5 on G2

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