Keeping is the simple Missive alternative that works inside Gmail
Missive is a powerful app — but it replaces your email client entirely. Your whole team has to leave Gmail, learn a new tool, and re-tune every notification.

Rated 4.5 /5 on G2
No Credit Card Required

Why Keeping is a smart Missive alternative
Missive is powerful, but it replaces your email client entirely: your whole team leaves Gmail, learns a new tool and re-tunes every notification. Pick Keeping if you want shared inbox features for customer support inside the Gmail your team already uses.

Easy set up
Create a Keeping mailbox, forward your shared email address or connect with Google, and invite your team.
Learn More about Easy set up
Communicate status
Know where every support email stands by marking them as Open, Closed or Pending. No more requests slipping.
Learn More about Communicate status
Shared notes
Easily share notes with your whole team to communicate what needs to be done or how to follow up.
Learn More about Shared notes
Multiple mailboxes
Add as many shared inboxes as you like - respond from your personal inbox without having to manage multiple logins.
Learn More about Multiple mailboxes
Advanced reporting
Advanced reporting gives you the data you need to know to measure your team’s performance.
Learn More about Advanced reporting
Response templates
Getting the same questions over and over again? Easily save and share canned answers across your team.
Learn More about Response templates
Collision detection
Keeping prevents multiple team members from working on the same support request at the same time.
Learn More about Collision detection
Confirmation receipts
Let your customers know you're listening with an automatic reply - customizable by mailbox.
Learn More about Confirmation receipts
Keeping works inside Gmail
Missive asks your team to switch email clients — a new app on every desktop and phone, a new interface to learn, and weeks of adjusting notification settings so the noise doesn’t drown you. Reviewers love Missive’s power, but they consistently describe a big learning curve going from Gmail to Missive.
Keeping takes the opposite approach: it creates a section right inside Gmail, so your team keeps the inbox they already know and gets shared mailboxes, assignments, and statuses on day one.
Only Keeping lets you share your mailbox from right inside Gmail.

Keeping is more affordable
Missive’s $14/user Starter plan looks comparable to Keeping — until you notice what’s missing.
On Starter there are no automations, no analytics, no integrations, and no API, and it’s capped at 5 users. To get rules, reporting, and integrations you need Missive’s Productive plan at $30/user/month.
Keeping’s most comprehensive plan includes unlimited workflows, advanced reporting, SLAs, and every integration — and you can start on the entry plan instead.
For a 5 person team, real automation and reporting costs less with Keeping — and you never have to leave Gmail to get it.

A quick comparison on price
See how Keeping and Missive compare across every feature and why Keeping is the best Missive alternative for most small businesses.
| Missive | ||
|---|---|---|
| No new tool for your team to learn | Yes | No |
| Automations & workflows | Yes | Productive plan only |
| Reporting & analytics | Yes | Productive plan only |
| Works inside Gmail | Yes | No |
| Integrations & MCP Server | On all plans | Productive plan only |
| Most popular plan pricing | $24per user/month | $45/user/month |
Why choose Keeping over Missive
Keeping works inside Gmail and comes with fair month-to-month pricing.
Collaborate in Gmail
Adding customer support to your operation no longer means opening an extra browser tab. Manage your shared inbox from your own Gmail account. No external app!
- Add collaboration to email
- Stop duplicated work
- Share the workload

Simple & Streamlined
Our instant setup and Gmail integration are designed for the busiest teams. There’s no complex software to configure. You’re up and running and supporting customers in minutes.
- Get started in minutes
- One home for multiple mailboxes
- Save time with shared templates

Best-in-Class Analytics
Advanced reporting gives you the data you need to know how your team responds to customers. Track first response time, resolution time, busiest times, and much more.
- Reports by agent, tag, and mailbox
- Understand how your team can improve
- Visualize the data over time

Automate Everything
Focus on what’s essential and let workflows handle repetitive tasks. Automatically assign tickets, set priority and tags, or change the status based on the content of your email.
- Improve team efficiency
- Respond to customers faster
- Nothing slips through the cracks

Connect the Tools You Use
Keeping is a powerful tool that can help you to stay organized and productive. But it can be even more powerful when you connect it to your other tools, such as Shopify, Zapier, or HubSpot.
Learn More about Connect the Tools You Use
All the essentials that you and your team needs

Made for busy teams
Collaborate with team members in real-time — no more forwarding emails and confusion around who is doing what.

Try us for free
There's no credit card required to get started. Get set up and connected in less than 10 minutes.

Secure and safe
Security and safety are at the core of everything we do. We publish our security policies and procedures so that you can see how we protect your data.
Advanced
$24
per user per month
billed annually
Our most comprehensive plan at a price you can afford.
See What's IncludedOur customers love us for a reason
Don’t just take our word for it, see what our customers are saying about us.

Rated 4.5 /5 on G2





“Keeping helps our customer service team stay on top of inquiries & recognize when an issue has been handled.”





“It's a great tool for tracking and sharing support emails with colleagues. I love how Keeping email has its own inbox inside Gmail.”





“Keeping seamlessly integrates with Gmail, so we don't have to work with another tool. It allows everyone to see responses from the team.”





“Seeing our shared mailbox right in GSuite, the automatic setup, and the ability to keep track of issues are my favorite features.”





“At our university, Keeping gives us control over the responses of all our agents, as well as ensuring that all emails are being responded to.”





“Our HR department uses Keeping, and it works amazingly well for us to keep organized. It's a simple but robust ticketing system.”





“I like that we can use it right inside our Gmail. I also like that we can assign and prioritize incoming requests.”





“Keeping makes it simple to stay on top of our work orders, and I love that it is integrated with Gmail.”





“Tried them all - Keeping is perfect for our startup. Exactly the features we needed, like Gmail integration and collision detection.”
