The Customer Service Guide
Best Practices for 2017
How to turn customer service into your secret weapon!
Customer service can become your most profitable business strategy.
If you deliver poor service, even if you charge low prices you will loose customers. But when you deliver better than average customer service you will not only retain customers for longer, but will be able to charge more.
This free guide provides you with the customer service best practices you can apply to your business.
This guide is produced by Keeping.com. The world’s first help desk that works inside your mailbox.
Why should Customer support be your Secret Weapon
The most profitable strategy for any business is to provide great customer service.
According to an American Express Survey, customers are willing to spend 14% more for great service.
Sometimes we get so caught up in trying to make a sale that we end up short-changing the customer when it comes to service, or perhaps the limited service we do provide is not the great customer service we intended to offer.
When this does occur you automatically know you’ve made a mistake, but you may not be aware of is just how much of a serious mistake this actually is.
Great customer service can turn a one-time buyer into a lifetime customer: that’s how much is at stake.
4 reasons why customer service should be your priority
No sane business owner would choose to have their customers complaining about the service they received whilst doing business with you. So, why do customers vividly remember the customer service they receive? It’s because they’re not only looking at your products; they’re interacting with you or someone representing your company, and if your company is not represented in a positive way the customer will leave feeling unhappy and dissatisfied with not only your company, but possibly their purchase as well. You’ll receive negative press, plus you lose a customer. And let’s not forget all the people your unhappy customer will talk to regarding your business. You lose more than just one unhappy customer – you also lose many potential new customers.
We either fail to provide great customer service and lose our customer, or we provide customer service that’s way superior to that of our competitors, and we reap the ongoing benefits by keeping that customer, sometimes for life.
Good customer service is not just important: it’s absolutely vital to the success of your business.
For small businesses, great customer service can be your very own secret weapon!
In the next sections you’ll learn how you can easily implement the best customer service practices into your day-to-day activities.